Category Archives: Real Estate Trends

The Humble Homes That Birthed the World’s Biggest Tech Companies

A LOOK AT THE STRUCTURES THAT ONCE HOUSED THE BAY AREA’S ECONOMIC POWERHOUSES November 26, 2018 by Pacific Union The fabled HP garage. We’ve all heard the story about Hewlett-Packard tracing its origin to a humble garage in Palo Alto, but do … Read More

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Rising Housing Costs Hit the Bay Area’s Most-Affordable Communities the Hardest

Executive Summary: Bay Area home sales decreased by 11 percent year over year in August, the second-largest decline following June’s 10 percent drop, dragging year-to-date sales down by 2 percent. Marin and Napa counties, however, saw increased sales — a … Read More

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Pacific Union Joins Compass!

Pacific Union is excited to share the news that we have joined Compass! In this video, Compass CEO Robert Reffkin, Pacific Union CEO Mark A. McLaughlin, and other key company leaders weigh in on this game-changing partnership.   Read more … Read More

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Would-Be Homebuyers Outnumber Sellers by 4-to-1

July 13, 2018 by Pacific Union Forty-one percent of renters are thinking of purchasing a home over the next year, compared with 11 percent of owners who plan to sell. California home prices grew by 8.9 percent year over year in May, … Read More

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Real Estate Professionals Unanimously Agree on the Importance of Curb Appeal

Ninety-nine percent of real estate professionals say that a home’s curb appeal is key to attracting a buyer. Lawn care is the outdoor home improvement that has the biggest impact on buyers and is estimated to recoup 267 percent of … Read More

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Pacific Union Quarterly Report – Q1 2018

The first-quarter median sales price increased year over year in all Northern California regions in which Pacific Union operates except in Sonoma Valley, where prices relaxed slightly. Inventory mostly trended downward from the first quarter of 2017, though supply conditions … Read More

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U.S., California, and Bay Area Home Prices Again Reach New Peaks

January 31, 2018 by Pacific Union  U.S. home prices increased for the 67th straight month on an annual basis in November. California home prices rose to $527,000, a year-over-gain of 9.32 percent. San Jose is the most expensive major housing market in the … Read More

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The Marin County Market At A Glance

From Pacific Union International Chief Economist Selma Hepp – Jan. 15, 2018 While fourth-quarter Marin County home sales increased compared with the same period in 2016, the Wine Country wildfires boosted stronger-than-usual November sales. Fourth-quarter activity increased by 4 percent … Read More

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Bay Area’s most beautiful homes of 2017

These abodes made us gasp, swoon, and sigh Photo by Open Home Photography This year proved an excellent time for sellers; not so much for buyers, who faced catapulting prices with not nearly enough vertical growth options. The annual income needed … Read More

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Key Takeaways From Pacific Union’s Real Estate and Economic Forecast to 2020

Yesterday, Pacific Union held its fourth annual Real Estate and Economic Forecast in partnership with John Burns Real Estate Consulting to project Bay Area activity through 2020. Below are some key, high-level takeaways from the live event. To watch the … Read More

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